Our Story

It was our love for all things vibrant and beautiful that gave birth to COLORD. As fellow jewellery enthusiasts, we understand the struggles of finding high-quality gemstones without breaking the bank. So, we set off on an adventure to uncover the hidden treasures of the gemstone market. But let us tell you, it was no easy feat! We dove headfirst into a sea of confusion, making our fair share of mistakes along the way. From attending trade shows in Hong Kong to exploring the gemstone market of Jaipur and collaborating with skilled stone cutting manufacturers, we left no stone unturned (pun intended!). Our determination paved the way for COLORD as you see it today. We're here to be your transparent and honest companion in the world of gemstones, ensuring you can shop with absolute confidence. So, come join us on this colourful journey and let's create something truly extraordinary together!